New bold packaging and strong brand blocking can really help to disrupt customer journeys and to encourage product consideration
by shoppers.

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The challenge

 

We were proud to support the category team at Metcalfe’s® with the launch of their bold and fun brand redesign. 

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Metcalfe’s® wanted to update the packaging of their hugely successful lighter snacks and treats to unify their product range and to bring to life the personality of their brand.

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The approach

 

Working with Metcalfe’s®, we produced a cheeky and engaging animation to help inform their retail partners about the brand redesign. The animation starred the new Metcalfe angel and devil characters who helped summarise the design changes and bring to life great brand blocking and activation examples.

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The result

 

Metcalfe’s® were delighted with the final animation, it ticked all their boxes for being informative yet fun and light-hearted.

 

We pride ourselves on being as helpful to our clients as possible, so we were happy to produce the script for the project and storyboard the animation to make things as stress-free as possible.