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T Hatfield kllgg digital ad jul22_edited.jpg

Power Aisle Promo

Video screen installations are becoming more popular in stores creating eyecatching displays.
We are used to checking out the various offers on aisle-end promotions so is this helpful or a distraction?
Do we know if people are more drawn to animated content?
What is the impact of lost retail space?
Does it make retail space more exciting?
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